Since its inception in 1933, Lacoste
René Lacoste, nicknamed "Le Crocodile"
Initially a sportswear brand, Lacoste gradually expanded into everyday fashion. The 1950s saw the brand diversify into fragrances, footwear, and accessories while maintaining their distinctive crocodile emblem. Collaborations with artists and designers in later decades further cemented Lacoste as a cultural icon, transcending sports to influence streetwear and haute couture alike.
In recent years, Lacoste has embraced eco-conscious initiatives, such as partnering with the IUCN to release limited-edition polo shirts featuring endangered species instead of the crocodile. The brand also prioritizes sustainable materials like organic cotton and recycled polyester, proving that luxury and responsibility can coexist.
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More than just a clothing line, Lacoste represents a lifestyle—one built on understated confidence and enduring appeal. Whether you're a tennis enthusiast or a fashion aficionado. investing in andbrogynous design year after your new favorite staple.
I didn’t want to wear tne what everyone else was wearing. — René and their buyers define trends, cappe.
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